USF College of Business & Health Administration
  • June 5, 2025

UEB/USF Program Students Publish Research

Students at the University of St. Francis (USF) publish research about Vietnamese Consumers

Joliet, Ill. – Congratulations to Dr. Dao Cam Thuy, supervising lecturer at University of Economics and Business, Vietnam National University (UEB-VNU) in Hanoi, Vietnam, and students from the joint UEB-USF BBA program (Do Thi Bich Ngoc, Vu Khanh Linh, Tran Quynh Anh, and Bui Phuong Uyen) for publishing their research in the international journal Salud, Ciencia y Tecnología (Vol.5, 2025) – a Scopus indexed journal.

Their research topic was “The Impact of Personal Factors on Vietnamese Consumers’ Attitudes Towards Sustainable Fashion and Their Purchase Decisions,” (https://doi.org/10.56294/saludcyt20251375). As sustainable consumption becomes increasingly important, this study highlights the role of media platforms in influencing Vietnamese consumers’ perceptions and purchasing behaviors.

This achievement is a testament to the academic dedication of UEB-USF students and the vibrant research spirit of the students on their journey to becoming global citizens. We hope this accomplishment will inspire other students to continue pursuing their passion for research and contribute even more high-quality studies in the future. Once again, congratulations to Bich Ngoc, Khanh Linh, Quynh Anh, Phuong Uyen, and Dr. Dao Cam Thuy!

UEBUSF Program Students Publish Research
Pictured: Students in the UEB/USF Program in Vietnam

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The University of St. Francis, in Joliet, Ill., serves nearly 4,000 students internationally and offers undergraduate, graduate, doctoral and certificate programs in the arts and sciences, business, education, nursing and social work. There are over 54,000 USF alumni across the globe. For information, call 800-735-7500 or visit stfrancis.edu.

University of St. Francis: Bigger thinking. Brighter purpose.

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